[Report Name] China's Home Appliance Market Report in the First Half of 2019

[Issuing Organization] China Electronics and Information Industry Development Institute

[Expression] Text analysis, data comparison, statistical chart

[Release time] July 2019

[Release Location] Beijing

[Official Website] taiwanancestry.com

News report

Consumption upgrade + consumption sink stimulates the potential of the home appliance market, the scale of China's home appliance market reached 429.7 billion yuan in the first half of 2019

On July 29, the China Electronics and Information Industry Development Institute released the "Report on China's Home Appliance Market in the First Half of 2019" (hereinafter referred to as the "Report") in Beijing. The "Report" shows that from January to June 2019, China's home appliance industry operated steadily and made steady progress, with both production and sales higher than the same period last year. Among them, the domestic sales further expanded, and the total domestic market retail sales reached 429.7 billion yuan. The "Report" shows that the contribution rate of online channels to home appliance sales has further increased, exceeding 40% for the first time, an increase of 7.5 percentage points from the same period last year; e-commerce has occupied two and a half seats in the top three home appliance retail channels, of which Jingdong O2O retail giant Suning Tesco ranked second with a share of 22.7%, and ranked second with a share of 21.1%. Tmall ranked third with a share of 10.1%. An Hui, deputy chief engineer of China Electronics and Information Industry Development Research Institute, said that driven by two factors, consumer upgrade and consumer sink, the home appliance market in the first half of 2019 showed strong market resilience.

2019H1 China's home appliance industry runs steadily

Domestic appliance market retail scale further expands

Online penetration rate exceeded 40% for the first time, and e-commerce accounted for two and a half seats in the top three of the appliance retail channel

The household appliances that are just needed are saturated, the quality household appliances are climbing, and the demand for consumer upgrades is clearly driven

The village and town markets are pulling significantly

Domestic brands have obvious competitive advantages, and product innovation needs to be improved

Media

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