On November 27, SAP held a signing ceremony with Xicha (Shenzhen Mexixi Restaurant Management Co., Ltd.), a well-known tea beverage brand, and the two parties reached in-depth cooperation on the digital management of enterprise talents. SAP will provide SAP SuccessFactors (HR Cloud) for Hi Tea to implement human capital management strategies, effectively improve the efficiency of business operations, and help the continuous growth of business operations.

In the new retail era, under the influence of consumption upgrades and expansion of consumption scenarios, the catering industry is accelerating towards refinement, experience, diversification and ecologicalization. Digital technology plays a key role in promoting the upgrading of the catering industry and the innovation of consumer experience. The strategic cooperation between SAP and Hi Tea will help enterprises establish a digital operation and maintenance model and provide digital power for Hi Tea to grow into an international tea brand.

As the first step of the cooperation between the two parties, Hi Tea will build a comprehensive, cloud-based and unified talent management mechanism through SAP SuccessFactors, and use a real-time report engine to improve the personnel transfer system and lay the foundation for talent management. Through the establishment of a standardized salary and performance management system, an efficient, accurate and fair talent evaluation system is formed, and the talents' innovation and leadership are cultivated and tapped to realize the coordination of three-level human resource management and escort talent management.

SAP hopes that through this cooperation, Xicha will help complete the digital and refined management of talents, comprehensively improve the efficiency of enterprise operation and maintenance, inject source power for the continuous innovation of the brand, and promote the long-term goal of the construction of Xicha talents.

As the leader of the new Chinese tea brand, Hi Tea attaches great importance to talent management and enterprise operation and maintenance. With the opportunities brought by the digital economy and consumption upgrade outlets, it will continue to enhance and strengthen its own capabilities to maintain rapid development.