On May 9, the 2019 World Ultra HD Video (4K / 8K) Industry Development Conference was held in Guangzhou. The conference was co-sponsored by the Ministry of Industry and Information Technology, the State Administration of Radio and Television, the Central Radio and Television Station, and the People's Government of Guangdong Province. Minister of Industry and Information Technology Miao Wei attended the meeting and delivered a speech. Li Xi, Secretary of the Guangdong Provincial Party Committee, Ma Xingrui, Governor of the State, Nie Chenxi, Director of the State Administration of Radio and Television, Yan Xiaoming, Deputy Director of the Central Radio and Television Station, Wu Qing, Deputy Mayor of Shanghai, and Li Dianxun, Deputy Mayor of Chongqing, attended the meeting.

In his speech, Miao Min pointed out that ultra-high-definition video is a new round of major technological changes after digitization and high-definition. Over the past year, with the joint efforts of all parties in government, industry, academia, and research, China has reached the goal of ultra-high-definition video. A series of marked achievements, the industry has achieved rapid progress. Miao Wei emphasized that the Party Central Committee and the State Council attach great importance to the innovation and development of emerging technologies. Ultra-high-definition video is targeted at the broadest consumer market and industry application market. It has a broad space for integration and innovation and is expected to become an important scene and driving force for 5G commercial deployment. The Ministry of Industry and Information Technology will closely cooperate with radio and television and other departments in accordance with the relevant decision-making arrangements and overall work arrangements of the Party Central Committee, taking the implementation of the Ultra HD Video Industry Development Action Plan as the starting point to comprehensively promote the rapid and healthy development of the Ultra HD Video industry. The next steps will focus on the following:

The first is to deepen collaborative development. Establish and improve the cooperation mechanism between the provinces and provinces, make good overall planning, guide the differentiated layout, and form a joint development force. The second is to support first try first. Strengthen policy coordination, guide and support local cultivation of ultra-high-definition video industry innovation clusters and application bases, focus on weak links in the industrial chain, and build industrial coordination centers and manufacturing innovation centers. The third is to build an industrial ecology. Speed up the construction of public service system and standard system, give full play to the role of enterprises, promote the coordinated advancement of the industrial chain, promote the research and development and industrialization of key technologies and key products, and spawn more industry applications and new business promotion models. The fourth is to strengthen open cooperation. We will deepen exchanges and cooperation with overseas countries and regions, and encourage and support foreign companies to participate in the development of China's ultra-high-definition video industry and achieve win-win cooperation.

Nie Chenxi said in his speech that the supply capacity of ultra-high-definition video content directly determines the development speed and level of the ultra-high-definition video industry. The State Administration of Radio and Television will adhere to the people-centered work orientation, continue to promote the construction of 4K ultra-high-definition television content, support the production of ultra-high-definition programs such as sports events, documentaries, TV series, cultural science and technology; support the production of ultra-high-definition television content in regions where conditions permit Production base, construction of an ultra-high-definition television content integration platform, innovative content production, and high-quality supply to enhance people's sense of cultural gain and happiness. The State Administration of Radio and Television will accelerate the upgrading of the broadcast and television transmission coverage network, promote the application of ultra-high-definition television in cable TV, satellite television, IPTV and Internet TV, especially accelerate the construction of 5G-oriented mobile interactive broadcast television networks to create ultra-high-definition video Develop a new ecology.

In his speech, Ma Xingrui pointed out that the development of the ultra-high-definition video industry is an important measure for the implementation of General Secretary Jinping's internship on the strategic deployment of building a digital China and developing a digital economy. Guangdong attaches great importance to the development of the ultra-high-definition video industry. Under the care and guidance of relevant national ministries and commissions, it has been the first to promote the development of the ultra-high-definition video industry in the country. It is the first to formulate and develop industrial development policies and measures. The national demonstration zone for television, radio, film and television industry opened the nation's first provincial 4K channel, and continued to make efforts in technological innovation, standard setting, content construction, etc., and attracted more than 200 upstream and downstream enterprises to invest in land, and gathered to form Guangzhou and Shenzhen. , Huizhou and other three ultra-high-definition video industry clusters with an output value exceeding 100 billion yuan. In 2018, the total number of 4K users in Guangdong reached 15 million, a year-on-year increase of 53%. The length of 4K programs available for on-demand increased by 120% year-on-year. The output of major color TV companies' 4K TVs increased by 31% year-on-year. 4K TVs, chips, and displays The output of panels and other products rank first in the country, and the ultra-high-definition video industry has become a new "business card" for the development of emerging industries in Guangdong.

Yan Xiaoming said in his speech that when researching and discussing ultra-high-definition video technology, it must be combined with the most advanced transmission technology and production and broadcasting technology, and the ongoing integration of the information industry with other industries can open up the imagination. Continuously innovating business forms. At present, the lack of ultra-high-definition video content is still an important factor restricting the development of the industry. As the vanguard of the national radio and television industry, China Central Radio and Television has the responsibility to produce more high-quality and influential ultra-high-definition video content. China Central Radio and Television is seizing the historical opportunity and actively constructing a new strategic pattern of "5G + 4K + AI". In October last year, it took the lead in launching the first domestic star 4K ultra-high-definition channel. In March of this year, China Central Radio and TV Station and the People's Government of Guangdong Province signed a framework agreement for deepening strategic cooperation, and launched in-depth cooperation in 5G new media technology, 4K UHD channel landing, 4K / 8K program technology research and development, and UHD industry transformation. .

The main content of the conference includes a main forum, seven sub-forums, a 4K / 8K achievement display and a series of signing and publishing activities.

Prior to the opening of the conference, Miao Wei and his team visited the 4K / 8K Achievement Exhibition. Huawei, Sharp, 4K Garden, and Yuexiu District of Guangzhou showed their latest technology and development achievements.

At the meeting, signing ceremony was held for 9 projects including 8K Ultra HD Industrial Ecological Demonstration Project and Ultra HD Studio Experimental Platform Project. 8 provinces and cities including Guangdong, Beijing, Shanghai, Anhui, Hunan, Chongqing, Sichuan, and Qingdao have issued policies for the development of the ultra-high-definition video industry. The Ministry of Industry and Information Technology and the State Administration of Radio and Television awarded the plaque to the "Ultra HD Video Industry Development Experimental Zone" in Guangdong Province, and officially started the construction of the experimental zone.

At the main forum held in the morning, Jiang Wenbo, former member of the CCTV branch of the China Central Television and Broadcasting Corporation, fundamental chief engineer of Sony Corporation II, Chen Yanshun, chairman and CEO of BOE Technology Group Co., Ltd., and Han Xiangfan, CEO of LG Display , Keynote speeches by Li Dongsheng, Chairman and CEO of TCL Group Co., Ltd., Dai Zhengwu, President and President of Sharp Co., Ltd., Ruiwen Ke, Chairman of China Telecom Group Co., Ltd., and John Couling, Global Senior Vice President of Dolby Laboratories.

The afternoon's sub-forums include the Industrial Ecology and Business Model Innovation Forum, the 5G + Ultra HD Forum, the Ultra HD Channel Production and Broadcast Technology Forum, the Content and Copyright Service Forum, the Global Ultra HD Industry Application Forum, the Ultra HD Terminal and Chip Forum, and the Ultra HD Business and Internet Forum. More than 70 guests delivered keynote speeches on industry hot topics and cutting-edge topics.

It is understood that the conference was organized by the Guangzhou Municipal People's Government, the Guangdong Provincial Department of Industry and Information Technology, the Guangdong Provincial Bureau of Radio and Television, the Guangdong Provincial Communications Administration, the China Electronics and Information Industry Development Institute, the State Administration of Radio and Television Broadcasting and Television Science Research Institute, Organized by China Ultra HD Video Industry Alliance. The theme of the conference is "ultra-clear vision, brighten the Bay Area", which aims to strengthen domestic and foreign exchange and cooperation in the ultra-high-definition video industry, promote collaborative innovation in the industry chain, break through key core technologies, accelerate the application of new products and technologies, and promote high-quality economic development. To cultivate new kinetic energy for development and meet the people's growing needs for a better life.

Leaders of the relevant departments of the Ministry of Industry and Information Technology, the State Administration of Radio and Television, leaders of relevant departments of the Guangdong Provincial Party Committee and the Provincial Government, and relevant persons in charge of the industrial and informatization departments, radio and television bureaus, and communication administrations of the provinces, autonomous regions, and municipalities. Key domestic and foreign enterprises, upstream and downstream manufacturing companies in the industrial chain, content production enterprises and institutions, operating companies, Internet companies, industry organizations, institutions of higher learning and research institutions, experts and scholars, and representatives of the news media attended the conference.


Editor-in-Chief: Mary
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